We provide specialist support from initial concepts, design, through to vinyl fitting.
Our service includes
- Vehicle survey and measurements
- Fitting at Semaphore or on-site
- 5-7 day turnaround (from signed-off proofs)
At the surface level, branding tells the world who you are. At a deeper level, it demonstrates or reinforces a corporate image and shows how seriously you take your business and your customers’ loyalty. Virtually all corporations have major initiatives in place to enhance their image, often focusing on areas like corporate responsibility, sustainability, safety and community involvement. And whether you’re a small or medium-sized company trying to differentiate yourself in a highly competitive field, or an established trying to present a new advertising campaign, vehicle branding can often offer a low-cost way to achieve your goals.
Vehicle branding: Is it for me?
Vehicle branding is often very effective for insurance companies, food and drink companies and trade companies whose products or services are circulated at a consumer level. By their very nature, these companies have a much broader audience of potential customers who can be swayed to use a company’s product or service simply by seeing a vehicle with the company’s logo driving through a neighbourhood or parked in front of a store.
The benefit of vehicle branding doesn’t stop at B2C companies. Many B2B companies can effectively leverage their vehicles to reinforce their corporate values and brand awareness at the local level. No matter your industry or company type, each vehicle in your fleet can serve as a rolling billboard for your business that quickly grabs the attention of prospective customers.
Impressions: The value of branding
Traditionally, the value of advertising is expressed as “cost per thousand impressions.” Exactly how much advertisers will pay to expose an ad to 1,000 people depends on both the audience and the medium. For example, a 30-second television commercial costs much more per impression than 60 seconds of advertisement on the radio, because TV is viewed as a more dynamic medium with a more expansive audience. Even billboard or magazine advertising can be fairly expensive, as advertisers know exactly where their messages will appear, and have a pretty good idea of what audience they need to tailor that message towards.
Advertising on a lorry or car is different, because it is not always possible to predict exactly where a vehicle will be – and who will be looking at it – at a given time. Therefore, vehicle branding is often significantly cheaper than most other advertising mediums. But all things considered, it is possible to control the impact vehicle ads have on potential customers if you’re careful to ensure branded vehicles are used in a strategic, targeted way. The time of day during which they’re on the road, and – perhaps most importantly – the type of road on which your vehicles are used will determine the value you receive from branding.
A vehicle earns additional stationary impressions from pedestrians and passing traffic when the vehicle is parked (e.g. making deliveries, positioned at a job site, etc). In addition, branding provides permanence – your advertising is always visible whether the vehicle is parked or in motion. This is a benefit you don’t have with broadcast media or direct mail.
For most companies, the fleet office will partner with the marketing department to establish the ideal branding concept and then select a supplier to design the graphics. As noted previously, branding opportunities can be as simple as adding your company’s logo to a van door, or as elaborate as full-colour vehicle wraps. No matter what design you choose, the goal is to get your message across quickly and clearly – after all, your “billboard” is a moving object, and your audience often won’t have a lot of time to decipher large blocks of text. With that in mind, when designing decals or graphics, it is important to remember that:
✓ Less is more – An eye-catching yet simple design will make the best impression. Keep wording to a minimum – company name, contact information, and maybe a phrase or short list of your services if your name doesn’t clearly identify your business. A short tagline can be a memorable
addition that differentiates you from your competitors.
✓ The logo is the most important part – The public most likely equates your business with your logo more than anything else, so be sure it is prominent in your design.
✓ Your goal is to “make them act” – People are more likely to remember a URL than a phone number. In addition, many prefer to research companies online whenever they’d like, rather than call during business hours. Be sure to include your website as well as phone number to entice potential customers.
Once your graphics package is ready to be added to your vehicles, Semaphore can work with you to establish the right vehicles on which to incorporate the graphics packages, as well as the installation method. We can help you understand how the branding will look on your vehicles before it’s ordered, then arrange for the completed vehicle to be delivered to your driver or worksite.
The cost and installation timing for vehicle decals can vary considerably, depending on the vehicle type and the complexity of your graphics. For example, a basic vehicle will usually cost a relatively small amount and take about a couple of hours to install, while a full vehicle wrap will cost more and may take a full business day to put in place.
• 5 - 7 day turnaround (working days from date of signed off proof)
•Drop off and collection service available
•Fitting available at Semaphore or on site
Please click HERE for more information and price guides.
Consider the quality of the materials you choose – the old adage “you get what you pay for” certainly applies to vehicle graphics packages. We have a huge range of pre coloured tested vinyls including reflective and metallic finishes.
For specific colours and designs, vinyls are digitally printed and sealed with over lamination for extra durability. We use tried and tested Hexis wrapping vinyls and over laminates.
HEXIS SKINTAC series is a premium cast white film (50 µm) with a permanent, grey pigmented adhesive. It is optimised for ink Jet printing and suitable for application onto flat or corrugated surfaces, with or without rivets. It has up to 4 years durability when used in conjunction with PC30G2 Gloss Cast laminate. It can be removed up to 3 years after application without leaving glue residue.
Almost every major company spends considerable money to promote awareness of their products and services, as well as broad corporate messages like sustainability, safety, transparency or community service. Your fleet vehicles can be a surprisingly effective and cost-efficient way to convey such messages to the public. Branding helps you reach your target audience, stand out from your competitors and increase profits, all while leveraging the hidden value of vital assets that are already in use – your fleet vehicles.
Get in touch with us now on 029 2022 4111 or firstname.lastname@example.org we can show you how...