Planning Your Exhibition Stand
The visual impression you make at your event is vital, telling a story not only about your organisation but also the type of people you want to attract.
Your exhibition stand will act as a shop window for your organisation and should always therefore be viewed as an extension of your brand. If you are investing in new stand equipment and graphics it is important to think and plan long term in order to maximise the return from your investment.
The golden rule is to opt for equipment that is flexible and can cater for your changing needs. If you attend recruitment as well as sales exhibitions, it would be most cost effective to opt for equipment with interchangeable graphics so you can change your message for future events.