Designing an effective banner stand
When designing your banner stand it is usually a case of less is more. This is true with the majority of banner stands used at exhibitions and trade shows. People do not have time at exhibitions to stand and read everything on you banner stand. Get your message across in as few words as possible. Use a few bullet points to get the your main messages across. Basically, keep it simple and to the point.
Place your most important content at the top of your banner stand design, likely to be your logo and main message that you want to get over. This will be roughly at eye level and will be the first thing that people see.
For your most important message try to use your company strapline, something that embodies what you do, or a slogan that entices the viewer to want to find out more about your products or services. Once at your stand further details or key information can then be passed on verbally or in leaflet form, preferably both.
With regard to colours used in your banner stand design, try to make it stand out, but at the same time your banner stand needs to be in keeping with your logo, branding and corporate colours to compliment rather compete with what you already have. It should be used as an aid to help people remember your brand.
If you use an image make it relevant, eye catching and of professional quality. Don’t use an image grabbed from your website, this will be too low in quality to be enlarged and used on your banner stand graphics. If you don’t have any marketing images available there are many image libraries on the web where you can purchase generic photography that might be applicable to your products or services.
Contact details: These are usually best placed lower down on the banner stand design and aren’t as important as you might think. People very rarely write down any contact details from a banner stand at a trade show, they will usually pick up a business card or a leaflet to take away with them for this information. If you are using your banner stand in your reception then they will probably already have the details already.
Be time conscious. Will your banner stand be deemed useless after a price change or if any other information becomes quickly outdated?
Is your banner stand just for an exhibition or could it be used in your reception area after the show? Just something you should bear in mind with the content of your design, it might help you get more use from your stand.